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LEEDS COLLEGE OF MUSIC | DIGITAL PROSPECTUS 2015/16

THE BRIEF

The groundbreaking digital prospectus is our most recent collaboration with Leeds College of Music who we started working with in 2013. At this time, LCoM had produced videos only intermittently and required a strategy for how to better utilise the moving image. They also needed a house style that was user friendly and engaged young audiences but was also serious about music.

THE WORK

Our approach to Leeds College of Music’s brief was to develop a style that was handheld, almost user friendly, without making any compromises in terms of quality. The content also uses the city as a living, breathing, bustling backdrop.

THE IMPACT

In 2015, Leeds College of Music’s digital prospectus won in the digital innovation category at the Heist education marketing awards. Combined with our other video content on LCoM’s YouTube channel, this has contributed to an increase in application numbers.

TESTIMONIAL

“Unity House have an unparalleled understanding of narrative, which results in the most engaging videos. They’re dependable and brimming with ideas, and developed a strong and unique visual style for our video content which really resonates with our brand.”

ANNA KEOGH, HEAD OF MARKETING